Aveda Hair Be Curly Shampoo is the ideal shampoo for curly hair. The first step in a four-phase system designed to create perfect curls, its unique blend of ingredients adds some spring to your tresses. Tell your curls that, no matter the weather, there will be no more hiding behind a curtain of frizz.
Organic aloe and wheat protein soothe and nourish each strand. This blend expands when hair is wet to let in moitsture and nutrients. As hair dries, the ingredients contract, sealing in the moisture and perfecting the natural curl of your hair, whether it falls in ringlets, waves or anything in between.
The curl-inducing properties of this shampoo are further enhanced when you use it as part of the intended four-step Be Curly set. Together with conditioner and two styling products, this formula taps into your hair's propensity for bounce. Infused with Aveda's signature citrus aroma of bergamot, orange, lemon and assorted florals, this shampoo makes your hair smell as wonderful as it looks.
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
Aveda's mission is caring for the world we live in, with everything from the products they make to the way they give back to society. Aveda was founded by Horst Rechelbacher, a pioneer of holistic beauty, who began working in a salon at the age of 14. He was inspired to create Aveda while in India, leaning on the ancient art of Ayurveda to promote balance in mind, body and spirit. They consider the effects of their products not only on skin or hair, but on body, mind and emotion as well. Aveda is committed to using organic ingredients. One of Aveda's best selling products is their be curly curl enhancer. While intensifying curl, it also boosts shine and combats frizz. Natural ingredients like wheat protein and organic aloe infuse the styling creme, and expand when hair is wet, while retracting when hair is dry to help intensify your wave or curls. It includes Aveda's own pure-fume aroma with certified organic lemon, germanium, bergamot, orange, and other pure flower and plant essences.
'Aqueous, WaterAquaEau, ExtractExtrait Aqueux:Aloe Barbadensis Leaf , Sodium Coco-Sulfate , Disodium Laureth Sulfosuccinate , Babassuamidopropyl Betaine , Glycol Distearate , Galactoarabinan , Hydrolyzed Wheat Protein , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Palmamidopropyl Trimonium Methosulfate , Guar Hydroxypropyltrimonium Chloride , Dehydroxanthan Gum , Glycerin , Polysorbate 20 , Cocamidopropyl PG-Dimonium Chloride Phosphate , Alcohol Denat. , Maltodextrin , Fragrance, Parfum, , Limonene , Linalool , Citral , Eugenol , Geraniol , Sodium Chloride , Citric Acid , Sodium Gluconate , Potassium Sorbate , Phenoxyethanol , Benzoic Acid'
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